More players start here.
Top100Arena is where players go to find their next server. Here’s how to make sure they find yours.
Four ways to grow on Top100Arena
| What it does | Best for | |
|---|---|---|
| Free | List your server and collect votes | Getting started |
| Gold | Better listing card, Gold badge, more visibility | Active servers ready to stand out |
| Promoted CPC | Banner ads shown above listings and on voting pages | Driving clicks when players are already browsing |
| Sponsored Banner | Reserved banner slot in a category page for a full month | Launches, wipes, events, and sustained visibility campaigns |
Which option is right for me?
Start with Free if you’re just getting listed. There’s no cost, and you can start collecting votes right away.
Add Gold when you want your listing to look different from the crowd — a highlighted card, a Gold badge, and more server tags shown to players before they click. Gold improves your listing’s presentation, not its vote-based rank.
Run Promoted CPC when you want to reach players who are actively browsing but haven’t voted for you yet. You set a budget, choose a bid, and only pay when a player actually clicks.
Reserve a Sponsored Banner when you have a specific window — a launch, a wipe, a seasonal event — and you want a dedicated banner slot in a category page for the full month, regardless of click volume.
Gold — $20/month
Gold upgrades your listing card with your server banner image, a Gold badge next to your server name, and more tags visible in the ranking list. Players browsing the category see more about your server before they click — which means more qualified visits.
- Highlighted listing card with banner image
- Gold badge on your listing
- More server tags shown in the ranking card
- Ad-free voting page — no competitor ads when players vote for you
- Featured in the Gold section on the Top100Arena homepage
- Monthly visibility refresh
Promoted CPC — from $0.25/click
Your banner appears above listings and on voting pages — the moments when players are actively deciding where to play next. You set your own CPC bid and budget. You only pay when someone clicks.
How it works:
- Add a deposit. Your deposit funds your campaign. The minimum is $50. Unused balance stays in your account — you’re never charged for impressions, only clicks.
- Set your CPC bid. The minimum bid is $0.25 per click. Set your bid based on what a visit to your server is worth to you.
- Choose your banner format. 728×90 leaderboard or 300×250 rectangle. Upload your creative and you’re live.
- Pay only for clicks. Your balance decreases only when a player clicks your ad. When your balance runs out, the campaign pauses until you top up.
Sponsored Banner
A Sponsored Banner gives you a dedicated slot in a category page for a full 30 days — unlimited impressions, no bidding, no competition for the spot. Availability is limited.
- Dedicated banner slot in a category page
- 30 days of placement — unlimited impressions and clicks
- Available in 728×90 and 300×250 formats
- Fixed monthly rate — no CPC bidding required
- Best for launches, wipes, events, and time-sensitive campaigns
Frequently Asked Questions
What’s the difference between Gold and Promoted CPC?
Gold upgrades your listing card — it changes how your server looks in the rankings. Promoted CPC is a banner ad product — your creative appears above the listing table and on voting pages. They target different parts of the player browsing experience and work well together.
Does running ads affect my vote-based ranking?
No. Rankings are based on player votes only. Promoted CPC and Sponsored Banner put your banner in front of players — whether they vote or visit is up to them. Gold improves how your listing looks, not where it ranks.
How does the Promoted CPC deposit work?
Your deposit is a prepaid balance that funds your campaign. The minimum deposit is $50. You’re only charged when a player clicks your ad — impressions are free. Unused balance stays in your account and carries over until you spend it or close the campaign.
What’s the minimum spend for Promoted CPC?
The minimum deposit to start a campaign is $50. The minimum CPC bid is $0.25 per click. There’s no minimum duration — you can pause or stop your campaign at any time.
Can I run Promoted CPC and Gold at the same time?
Yes. Many server owners use Gold for listing presentation and Promoted CPC for banner reach at the same time. They operate independently.
What’s the difference between Promoted CPC and Sponsored Banner?
Promoted CPC is pay-per-click — you set a bid and a budget, and pay only when players click. Sponsored Banner is a flat monthly reservation — you pay for the slot regardless of click volume, and the spot is yours for the full month. Sponsored Banner works well for events where you want maximum exposure during a specific window.
How do I reserve a Sponsored Banner?
Go to your dashboard and open the Sponsored Banner page. Use “Show Inventory” to see available slots by category and format. Purchase directly — no need to contact the admin first.
Ready to grow your server?
Get Gold — $20/month
Set Up a Campaign
Reserve a Sponsored Banner
